Keynote: Chad Benson: BE (L/A)
October 26 @ 8:30 am - 10:00 am
What makes a great coach, trainer, kinesiologist, nutritionist or group fitness instructor? What defines exceptional service? Is it the technical skill set possessed (i.e. credentials, exceptional programming, technology & equipment)? Or is it the non technical / soft skills (i.e. effective communication, building trust, emotional intelligence, being supportive & or having great energy). While, they are both important, research shows that the non-technical interactions a person has with a client have a larger impact on the overall perception of service quality than the technical interactions. This session we will dive into the science of “BE”havior & how behavior impacts quantifiable outcomes (i.e. “BE”havioral Economics).